Friday, March 20, 2009

Here's To Life

The Tap Project was started by UNICEF and a big New York agency three years ago.
For one week in March, they collaborated with all major restaurants in the city,
During that week restaurants asked their customers
 to pay $1 for the tap water they usually get for free.

That $1 provides 40 days of clean water 
for children across the world.

This year, Utah was invited to participate in this now global water week. 
The BYU AD Lab was asked to be the state's advertising agency.
This has been a huge opportunity for us to show off our skills,
and use those skills for an amazing cause. 
We have recruited restaurants like crazy,
and created some amazing television and radio spots, and billboards. 

Water Week begins on March 22 and goes till March 28
Please go out to a participating restaurant and donate $1 to help a child. 
Find participating restaurants here

Utah Tap :: Here's to the World from Mike Morris on Vimeo.

Utah Tap :: Here's to Doing from Mike Morris on Vimeo.


JINGER said...

That is really awesome! What a great opportunity for you. Are you guys headed south for the summer sales? Hows everything going?

becki.campbell said...

What an awesome cause. And I loved the ads, those were great! Looks like you are staying PLENTY busy!

erin 'n phil said...

good luck with the campaign.